107.1 HANK FM isn’t just a radio station. It’s a community of fans of REAL country, the songs that sound like country music that we all grew up with instead of all the pop and rap that’s started to infiltrate newer music.  With Boise Country Music Radio legend Cory Mikhals anchoring mornings and market vet Jeff Connell on the drive home, plus HANK’S unique, quirky, standout personality, 107.1 HANK FM cuts through and sticks with listeners that other stations can’t reach.

Why Advertise on 107.1 HANK FM

• Core audience: Adults 35–64, working in trades, tech, and service industries—people who spend, act, and stay loyal.
• On-air icon: Cory Mikhals has been one of Boise’s longest running and best-known morning hosts on Country Music radio for decades, and his endorsement carries weight. According to Edison Research, listeners are likely to follow and act on radio host recommendations.
• Fan loyalty: Our listeners don’t just hear us. They follow us—on social, on stream, and into the businesses we support.

Radio + Digital = Full Funnel Impact

We blend mass-reach radio with targeting tools that reinforce your message and drive measurable action. Your campaign can include:

• On-air commercials
• Personality-driven endorsements
• Digital display, mobile ads, and stream inserts
• On Line Audio, Over The Top (OTT), Digital Out of Home (DOOH), plus more!

It’s Easy to Get Started

1. We Talk About Your Business Goals
2. You get a plan with on-air + digital alignment.
3. We launch and track your results – then optimize for growth.

Want to Learn More? Fill Out the Form Below